HoYoverse’s Annual Festival Attracts Tens of Thousands Across Six Nations
Singapore, August 19, 2024 — HoYo FEST 2024, the annual celebration of HoYoverse titles by the global interactive entertainment brand HoYoverse, concluded this past weekend with overwhelming success. The festival hosted tens of thousands of passionate fans in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, marking the fourth consecutive year of the event in Southeast Asia.
Fans across the region engaged in a variety of immersive activities, including themed booths showcasing HoYoverse games, onstage competitions, and opportunities to purchase official merchandise. Attendees also received exclusive HoYoverse freebies and were delighted to watch the live stream of Genshin Impact Version 5.0 Special Program Preview at the events. The event was further enlivened by fans arriving in cosplay as their favourite HoYoverse characters throughout the event, creating a vibrant atmosphere.
Artist Alley at HoYo FEST Indonesia
For the first time, HoYo FEST in Indonesia and Vietnam featured the Artist Alley, providing local artists with a platform to showcase and sell their fan-made creations. A total of 19 artists from Indonesia, and 26 artist and content creator groups from Vietnam participated, offering a variety of items inspired by HoYoverse, including pins, keychains, and drawings. The Artist Alley was a significant highlight, celebrating local talent and creativity in Jakarta and Ho Chi Minh City.
Through the Artist Alley, HoYoverse is thrilled to have been able to support local creatives in Indonesia and Vietnam. Community engagement is at the core of HoYoverse’s DNA, and we are proud to have been able to nurture local creative talent and help them share their passion for Animation, Comics, and Games.
While HoYo FEST 2024 has come to an end, fans in Southeast Asia can look forward to several upcoming HoYoverse events in the region. Highlights include the Genshin Concert Tour scheduled across various Southeast Asian countries, and an exciting collaboration with S.E.A. Aquarium in Singapore this September.
About HoYoverse:
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
